Growing up I was always told to follow my dreams. To find my passion and to make money from it. I was raised on the motto, “if you love what you do then you wont work a day in your life.” Notice the lack of plural? Somewhere along the line it became the norm for individuals to pick one thing and specialize in it. What horse crack. I’m sorry but that’s just not gonna do it for me and I’m sure there are plenty of others out there who don’t fit into that mould either.
I love a lot of things. Like, a lot of things. I’m also not terrible at doing a lot of those things. At the time I was due to pick my university degree I was in love with acting and the theatre. I still am. I always will be. So I did a theatre degree. Studying theatre has been one of the best experiences of my life and I met some of my closest friends during that course. But I graduated with an attitude that went a little something like this: “well… I have a theatre degree, I love acting and people tell me I’m pretty good at it, so I guess I better pursue it or I’ll probably regret it for the rest of my life.” Sounds pretty passionate, right? Wrong. The idea of pursuing one of my passions to make money from it totally ruined it for me. I never considered acting to be a professional pursuit.
Luckily, I took a step back and took a chunk of time to reevaluate and reassess. I looked at the bigger picture. And I learnt something about myself. I realized that my whole life (my degree, all of my past jobs) had been preparing me for something I definitely did not see coming.
I thought of all the small business owners I had watched, grown up with and worked for. I thought about my frustration in seeing their wasted potential but not being the right person to help or offer them advice. Well, I went ahead and decided that I should, in fact, be the one helping them. That’s when I found digital marketing. I see so much potential thrown out the window due to incorrect use of, or lack thereof, social media and online presence and it KILLS ME. It dawned on me: if I became I digital marketer I would be qualified to help people like my Dad, Step Mum, brother (the list goes on) and, maybe one day, even strangers. They might even want to pay me for it!
I didn’t even know digital marketer was a profession when it came time for me choose what to “specialize” in. Now, it’s one of my many passions. Say it loud and say it proud: I am a multi faceted person and I want it all! Keep reviewing, adding to and diversifying your skill set and you’ll become unstoppable.